It was important for me to re-brand a company that I was intimately familiar with. Palmer’s is something that has been passed down in my family from member to member. Although the products are spectacular, I felt that the current branding felt somewhat disconnected from the audience that they cater to.
The ultimate goal of this redesign was finding a language that would resonate with the brand's audience, new and old. I felt that a cutout illustration style would be the perfect marriage between keeping a classic brand fresh and new while still being respectable.
Each collection would have their own distinguishing illustration set and color palette for easy shopping and product identification.
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