Ito is an established horror artist and storyteller, that creates excellent psychological narratives through his and shocking artwork unique ideas. I wanted to create branding around him that would symbolize the juxtaposition that he crafted in his work. The main theme that I settled on for this project was, Beautifully Bizarre.
Initial cover designs for Tomie and Uzumaki.
Throughout this project I decided to focus on his two most popular series, Tomie and Uzumaki. It was important for me to show the juxtaposition between Ito's beautiful artwork and female heroines with the intense body horror that he is known for.
Each collection has it's own color palette so it would be easy for the audience to tell each work apart.
I extended this campaign into a potential art exhibit as well, I believed his work should stand out more when being displayed while keeping the space elevated and distinctive.
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